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Maryland

Small Business Saturday In Howard County: See Special Sales, Deals

HOWARD COUNTY, MD – Saturday, November twenty sixth is a crucial day for unbiased native companies in Howard County. It’s Small Business Saturday, the prelude to “Shopping Small” occasions that spotlight the ability of {dollars} spent in native communities.

Small Business Saturday falls between the large purchasing vacation, Black Friday, which tends to favor nationwide manufacturers, and Cyber ​​Monday, a web-based purchasing occasion going down on November 28 this yr.

Visit Howard County will kick off Saturday at 10:30 a.m. within the Ellicott City Historic District and midday in Savage Mill in partnership with Howard County Executive Calvin Ball, Howard County Economic Development Authority, Howard County Chamber of Commerce, Ellicott City Partnership and Savage Mill from Small Business Saturday. Kickoff in Ellicott City might be on the Howard County Welcome Center. Immediately following this system, the Ellicott City Partnership will start distributing OEC Bucks.

Click right here to see which Howard County firms might be attending Small Business Saturday.

For many with out the size of established nationwide chains to navigate the disruptions of the COVID-19 pandemic, fourth-quarter gross sales may imply the distinction between staying in enterprise or closing.

Last yr, small enterprise Saturday gross sales exceeded $23 billion. Since the inaugural Small Business Saturday in 2010, customers have spent an estimated $163 billion, in keeping with American Express, the occasion’s longtime sponsor.

By most estimates, two-thirds of each greenback spent in an area enterprise stays in the neighborhood. According to the American Independent Business Alliance, there’s one thing extra to what’s referred to as the “local multiplier effect.”

A research by this group discovered that a median of 48 % of each buy from an area unbiased enterprise is recycled domestically, in comparison with lower than 14 % of chain retailer purchases.

Small companies are usually outlined by the federal authorities as firms with 500 to 1,500 workers, relying on the business. They have been liable for two out of each three jobs over the previous 25 years, in keeping with the Department of Labor. Even a partial collapse of small companies may weaken the US financial system as an entire.

Americans appear to know the stakes for small enterprise.

According to a brand new survey of 1,000 adults carried out by Teneo on behalf of Kabbage by American Express, practically 4 in 5 (79 %) mentioned small enterprise is important of their communities.

The previous few years have been robust as enterprise house owners twisted their enterprise fashions to take care of the pandemic, however many are actually questioning if they will proceed.

Almost 1 / 4 (24 %) of companies surveyed within the Kabbage by American Express survey mentioned vacation gross sales quantity will decide their survival into 2023.

Another measure of concern amongst merchants: Members of the National Federation of Independent Business posted their lowest-ever financial expectations in a June ballot.

Their worries are fueling scorching inflation, which they concern will maintain prospects away, and provide chain challenges that might make it troublesome to inventory the gadgets which can be bought, in keeping with the most recent MetLife and US Chamber of Commerce Small Business Index customers need. As for the precise outcomes:

  • 50 % of small companies say inflation is a high problem, up 31 share factors from Q3 2021;
  • 71 % of small companies suppose the worst is but to come back by way of inflation and value will increase;
  • 31 % of small enterprise house owners say their native financial system is in good condition, down 6 share factors this quarter.

Small companies are adopting new methods from stock administration to investing in advertising and marketing and funds instruments, however are additionally more and more counting on credit score, in keeping with American Express’ Kabbage survey.

About 21 % of small enterprise house owners had been planning to take out a small enterprise mortgage this vacation season. Nearly a 3rd (32 %) deliberate to make use of the mortgage to cowl bills to assist their enterprise, from stock payments to frequent money outages.

Among the brand new methods small companies are adopting is assembly their prospects on social media and transferring past Facebook, Instagram and others to TikTok, a platform of alternative for Gen Z. This yr, American Express and TikTok have merged to offer eligible small enterprise house owners an opportunity to earn $100 in TikTok promoting credit and broaden their attain to new generations of native enterprise supporters.

A current Shop Small Impact research discovered that about two-thirds of Gen Z TikTok customers (individuals born between 1997 and 2012) made a purchase order from a small enterprise marketed on the platform.

Americans usually appear to know simply how excessive the stakes are for unbiased firms this yr.

More than half of the 2022 vacation customers surveyed (53 %) mentioned they plan to buy or dine at an unbiased enterprise or restaurant this yr.

That’s up from 42 % of customers over the previous yr.

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