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Anteel Tequila was based by Nayana Ferguson, the primary black lady to co-own a tequila firm alongside her husband Don Ferguson in Metro Detroit.
Nayana, a 17-year-old survivor of pancreatic and breast most cancers, is continuously in search of more healthy liquor choices. Since launch, Anteel has now grown to practically 1 / 4 of 1,000,000 in gross sales. They have additionally acquired 50 awards.
There are 4 varieties: the world’s solely Coconut Lime Blanco, a Reposado aged in TN whiskey casks, a Blanco Tequila and a Tarocco Blood Orange Blanco.
Anteel is now primarily based in Atlanta and appears ahead to persevering with to develop the enterprise and join with the local people.
For extra info on Anteel Tequila go to https://teeqspirits.com/
Anteel Tequila was based by Nayana Ferguson, the primary black lady to co-own a tequila firm alongside her husband Don Ferguson in Metro Detroit. Photo courtesy of Anteel Tequila
The Atlanta Voice: Why did you resolve to begin your organization?
Nayana Ferguson: I made a decision to begin my enterprise with my husband Don Ferguson as a result of as a pair we fell in love with tequila! As a 17-year survivor of pancreatic and 10-year breast most cancers, I’m at all times looking out for more healthy options to cocktails made with sugary mixers. While Anteel Tequila tastes nice in any cocktail recipe, we created our personal spirit so individuals can be taught to get pleasure from tequila with out further mixers. We created our award-winning model primarily based on our love for tequila and a want to deliver one thing new to the trade. During this journey we found that I used to be the primary black lady to personal or co-own and direct a tequila firm within the United States, we launched 4 tequila expressions and received over 50 awards for our model.
A V: Was there a second that impressed you to begin this enterprise?
NF: My husband and I needed extra out of life than the identical outdated 9 to 5 company life-style. We checked out funding alternatives however nothing stood out because it simply wasn’t thrilling. We typically talked about enterprise however nothing actually caught on the wall till sooner or later I requested him if there was something he might do in life if cash had been no object, what would you do? He replied that he would love to personal a tequila firm. After a number of discussions, inside two days I discovered a distillery to work with and that is the place the prolonged course of started.
A V: Is there a mentor in your life who evokes/evokes you as an entrepreneur?
NF: Unfortunately there actually is not. When I used to be younger I grew up in a really dysfunctional dwelling riddled with home violence and substance abuse. At a younger age I had to rely fairly a bit on myself, which enabled me to work exhausting for no matter I’ve achieved, understanding that I’ve no limits as to what I can do.
NF: What actually evokes me is beating most cancers twice. I do know that overcoming pancreatic most cancers and breast most cancers is actually one thing particular and I spotted that I’m nonetheless right here for a cause. My motivation is to be the most effective model of myself and to encourage others world wide. This is not solely true in enterprise, but in addition in life. I would like to encourage others who might have most cancers and present them that with the correct angle, something is doable. I would like to encourage individuals who dream of proudly owning their very own enterprise sooner or later however lack the capital and present them that it may be performed. Above all, I would like to be a mentor and position mannequin to my daughters and provides them the love, assist and steerage I did not have. These are the issues that assist me transfer ahead every single day.
A V: What are your enterprise objectives for the remainder of the 12 months?
NF: It’s superb that 2022 is nearly over. This is our busiest time within the spirits trade and we now have an exceptional crew rising the model in Georgia in addition to the opposite states the place Anteel Tequila is distributed. Really we’re already discussing 2023 proper now as we now have some superb issues coming up that can enhance model visibility, develop into further markets and safe placement in additional areas within the states the place we’re already distributed. Our purpose from day one has been to create a tequila model from the bottom up that can problem typical considering and present that if you would like one thing exhausting sufficient, you completely can obtain it.
A V: Any recommendation for future enterprise house owners to make the leap?
NF: Learn as a lot as you may in regards to the trade you’re employed in and be open to mentoring or recommendation from others who might already be in your trade. Hiring a mentor or consultancy may also help construct belief, credibility and authority within the trade and construct nice relationships. Also, it’s totally exhausting not to get overwhelmed or “burnt out,” particularly if you love your enterprise. You have to create a steadiness your self. I’d advocate anybody beginning a enterprise to create a tradition that permits them to take break day work. Taking a stroll, getting exterior, meditating, or making time to train could make a really highly effective distinction.