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Home » Hurley x NASCAR Launch a Line of Beach and Surf Apparel
NASCAR, the #1 motorsport brand in the United States, and Hurley, the legendary action sports brand, today announced a collaboration that will result in an all-new collection of men’s and women’s beach and surfwear. Two racing-themed product lines will appear during NASCAR’s 75 th2023 Anniversary Season, with the first available now on Hurley.com, and another ahead of April’s NASCAR Darlington Throwback Weekend. Chase the DreamKai LennyNoah Gragson
“Hurley is one of the most influential brands in the world when it comes to action sports and beachwear,” said Megan Malayter, NASCAR managing director of licensing and consumer products. “As two companies born on the beach, we are thrilled to be collaborating with Hurley to bring this exclusive 2023 Hurley x NASCAR collection to fans.”
Hurley was founded in Huntington Beach in 1999 on a principle of empowering and empowering the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s top surfers, skateboarders, snowboarders, musicians and artists and is an iconic global youth culture brand with deep roots in the beach lifestyle.
“We’re excited to bring the Hurley energy, which has cemented its stake in surf, snow and skate, to a new audience through the Hurley x NASCAR collection. Racing and surfing require dedication, commitment and drive and share many of the same key attributes. We’ve fused the two together in the latest Hurley x NASCAR collection while also bringing our brand to the racetrack,” said Ralph Gindi, COO and co-founder of Bluestar Alliance, Hurley’s parent company.
Hurley has created cutting-edge, stylish beachwear for both collections, including items such as board shorts, swimwear, athleisure, t-shirts, hats and woven tops. The first line of products launched today will feature designs that reflect an authentic 1990s feel. The second line will sport an appropriate look that represents vintage NASCAR and draws on the sport’s rich history of signature branding.
One of Hurley’s standout athletes is NASCAR’s Noah Gragson, who will drive the #42 Chevrolet for the LEGACY MOTOR CLUB in 2023. Hurley and several of his athletes will be at Daytona International Speedway for the DAYTONA 500, giving fans the opportunity to personally purchase items from the collection. Follow all the excitement here https://www.instagram.com/hurley/.
The 2023 season of the NASCAR Cup Series begins with the 65th edition of the DAYTONA 500
®, the Great American Race, on Sunday, February 19 at 2:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. UNOH Fan Zone Passes are still available at www.daytona500.com or by calling 1-800-PIT-SHOP. About NASCAR
Celebrating his 75th
th Celebrating its 2023 anniversary, the National Association for Stock Car Auto Racing, LLC (NASCAR) is the No. 1 sanctioning authority for the form of motorsport in the United States and owns 16 of the nation’s major motorsport entertainment venues. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™ and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour™), one local grassroots series (NASCAR Advance Auto Parts Weekly Series™) and three international series (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier US sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Headquartered in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 US states, Canada, Mexico and Europe. For more information, visit www.NASCAR.com and www.IMSA.com and follow NASCAR on Facebook, Twitter, Instagram and Snapchat (“NASCAR”). About Hurley
Born out of water, Hurley was founded in Huntington Beach in 1999 on a principle of empowering and empowering the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s top surfers, snowboarders, skateboarders, musicians and artists and is an iconic global youth culture brand with deep roots in the beach lifestyle. Disruptive innovation is our unique blend of style and performance and has set Hurley as the global benchmark for performance both in and out of the water. The world of Hurley can be found at www.Hurley.com, and our travels are tracked on Facebook, Twitter, TikTok and Instagram.